CLIENTS
Landing Travel Agency
PROJECTS
Design The Logo and Full Brand Identity
LOCATION
Riyadh, Saudi Arabia
Logo Concept
The Landing logo is a masterclass in minimalist storytelling, designed to embody the core spirit of exploration and freedom. The abstract icon is a geometric representation of a bird in flight, serving as a powerful symbol for boundless travel and the continuous discovery of new horizons.
By stripping the form down to its essential lines, the mark captures the elegance of movement and the aspirational nature of the travel industry.
Corporate Identity & Visual System
To complement this spirit of freedom, the full identity utilizes a high-contrast visual language that feels both adventurous and premium:
Color Palette:
The use of a vibrant "Electric Cyan" against a deep "Midnight Navy" background creates a sense of the vast sky and deep oceans, reinforcing the theme of global discovery.
Stationery & Collateral:
The identity is seamlessly applied to corporate assets, including business cards and letterheads, where slanted geometric accents mimic the trajectory of flight and the concept of a runway.
Typography:
A bold, clean sans-serif typeface provides a grounded, stable foundation to the fluid energy of the "bird in flight" icon, ensuring the brand feels reliable and high-end.
UX Alignment
From a user experience perspective, this identity works because it is highly recognizable and evokes an emotional response—freedom—before the user even begins their booking journey. It transforms a functional travel service into an aspirational brand experience.
